In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
Customarily, coupons are issued by manufacturers of consumer.
The New York Times reported "more than 900 manufacturers' coupons.
Coupons offer different types of values, such as discounts, free shipping, buy-one get-one, trade-in for redemption, first-time customer coupons, free trial offer, launch offers.
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups. Time, location and sizes affect prices; coupons are part of the marketing mix. So is knowing about the customer.
Historically, verifying the discount offered has been via presenting coupons clipped from newspapers.
Coupon manufacturers may or may not place restrictions on coupons limiting their transferability to ensure the coupons stay within the targeted market. Since such restrictions are not universal.
Some types of coupons may be sold. The New York Times not only said "the traffic is legal" regarding selling airline discount coupons, but wrote "check the commercial notices column in The New York.
A coupon-eligible converter box (CECB) was a digital television adapter that met eligibility specifications for subsidy "coupons" from the United States government. The subsidy program was enacted.
The United States Digital Transition and Public Safety Act of 2005, part of the Deficit Reduction Act of 2005, required that the Federal Communications Commission (FCC) direct all full-power.
The Act directed the NTIA to implement and administer a program through which eligible US households could obtain a maximum of two "coupons" of $40 each, to be applied towards the purchase of a digital-to-analog converter box.